Mozilla Firefox’s 2025 Privacy Updates: More Control for Users

Daniel Hollis

Edited by Rabeeca Lee Armstrong

PHOTO BY GERALT ON PIXABAY

Mozilla Firefox continues to prioritize user privacy with significant enhancements. The latest updates introduce advanced tracking protection, improved cookie management, and AI-powered features—all designed to give users greater control over their browsing experience.

These developments underscore Firefox’s commitment to transparency and user empowerment, ensuring that individuals can navigate the web with confidence and security.

New Features In Enhanced Tracking Protection

Firefox’s Enhanced Tracking Protection (ETP) now includes Bounce Tracking Protection in Strict mode, blocking hidden redirects that track users across sites. This helps limit third-party advertiser tracking.

Fingerprinting protection has also been strengthened, reducing the amount of identifiable data the browser shares. Total Cookie Protection continues to confine cookies to their original site, preventing cross-site tracking.

However, the post below highlights debate around Mozilla’s Privacy Preserving Attribution feature, first deployed in Firefox. Some users view it as raising new privacy concerns:

W3C Standardizes Mozilla Developed Spying Technology

"Privacy Preserving Attribution", first deployed in Firefox, is designed to make it easy for a browser vendor to collect large amounts data from users. Now the World Wide Web Consortium wants it to be everywhere. pic.twitter.com/6WS90NNvM1
— The Lunduke Journal (@LundukeJournal) April 27, 2025

AI-Assisted Search And Tab Organization

Chrome is also stepping up its AI game with Gemini, making the browser experience smarter and more responsive. According to the tweet below, Gemini can already summarize articles and answer questions directly within the browsing session:

6. Gemini in Chrome (Starts rolling out tomorrow)

Tap Gemini while browsing
→ Summarize articles
→ Ask questions
→ Soon, it’ll navigate tabs for you and automate browsing tasks. pic.twitter.com/fM9Zl74oYK
— Shruti (@heyshrutimishra) May 20, 2025

The update mentions that AI-driven tab navigation and automated browsing tasks are coming soon. This shows a clear industry shift toward AI-powered browser management tools.

Firefox’s new AI tab grouping and Perplexity integration seem like timely responses to keep pace with these innovations.

How Firefox Stacks Up Against Chrome And Edge

Firefox offers strong default privacy with Enhanced Tracking Protection and Total Cookie Protection, both limiting cross-site tracking. These features set it apart from Chrome and Edge.

Unlike its competitors, Firefox collects minimal browsing data and offers extensive customization. However, the post below shows that Firefox’s Terms of Service include broad license language over user-submitted information, raising some concerns:

Mozilla just changed the Firefox TOS. If you're a privacy person, might be time to move off. pic.twitter.com/jJX6I83sQE
— Theo – t3.gg (@theo) February 27, 2025

Being open-source, Firefox still maintains transparency. Users can review the codebase, which helps balance privacy expectations with service functionality.